"Whether it's serving each other, serving our communities or serving our planet, a culture of doing more than just selling real estate defines us as a company."
Introduced in 2009, RED Day, which stands for Renew, Energize and Donate, is Keller Williams Realty Santa Cruz's annual day of service. Each year on the second Thursday of May, associates celebrate Mo Anderson's birthday by spending the day away from their businesses serving worthy organizations and causes in their communities. RED Day is just another example of our commitment to each other and to the cities and towns where we live and work.
KW Kids Can
KW Kids Can is an educational nonprofit founded to engage the next generation of entrepreneurs and world leaders in conversations that matter. Our learning program teaches young adults how to gain their edge in an increasingly competitive world. Students walk away with concrete tools that help them pursue the life they desire.
KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work.
The KW Wellness Program
Wellness and Success Go Hand in Hand
The KW Wellness program encourages associates to live balanced and healthy lifestyles by ensuring that their physical and emotional well-being are supported. Our program is administered through Wellness Ambassadors, who drive initiatives in their market centers.